While countless skincare trends come and go, the magical benefits of mushrooms in skincare are here to stay. Renowned brands are creating effective nutricosmetic products with this most honest skin-loving ingredient – mushrooms.
Mushrooms have been used medicinally for centuries. They are commonly called ‘spirit medicine’. But they have only found their way into mainstream skincare products a few decades ago. There are nine types of mushrooms commonly used in skincare products such as silver ear mushroom, reishi, and shiitake.
Mushrooms are important sources of natural bioactive compounds with the potential to be used as cosmetic ingredients to treat several disorders associated with the skin. Their power to supply nutrients for healthy skin while improving its appearance, radiance, texture and age is keeping them far ahead in the game of skincare.
What is also making mushrooms a popular choice is their attribute of sustainability. Easy to source and cultivate, they are a rich and effortlessly procurable source of phosphorus, potassium, zinc, copper, and magnesium, as well as vitamins B and D – perfect for well-rounded skincare.
Let’s find out why mushrooms hold the top spot for skincare.
Brightening:
Mushrooms contain anti‑tyrosinase properties. They reduce the skin’s melanin content and help fade pigmentation, visibly even out skin tone and discolouration. Kojic acid lightens the new skin cells after the dead cells are exfoliated.
Hydration:
Mushrooms contain polysaccharide that supports an anti‑hyaluronidase mechanism. They stimulate the synthesis of the outer skin’s hyaluronic acid. This process hydrates the skin by drawing moisture to it and boosts its ability to repair and rejuvenate itself.
Ageing & Elasticity:
With their anti-collagenase and anti‑elastase attributes, mushrooms restore and maintain the skin’s strength and flexibility, and subsequently slow down the formation of pores, wrinkles and fine lines. They boost collagen synthesis for a younger, healthier complexion, increase skin elasticity and firmness and reduce all visible signs of ageing.
Protection:
The antioxidant activity of mushroom extracts helps fight free radicals and strengthen the skin’s barrier. This Increases skin repair and cell turnover rates, lightens scars, and minor wounds and evens out skin imperfections. It prevents infection, and various skin diseases and ensures safety against environmental damage.
Inflammation:
Mushrooms are high in Vitamin D and contain the ability to reduce the production of inflammatory mediators. Their anti-inflammatory potential help cures and maintains difficult skin conditions like eczema and rosacea and acne.
Shruum as a brand believes that when it comes to skincare, mushrooms are simply marvellous. This revolutionising blend is the most beneficial and least disruptive to the skin, making it spotless, hydrated, plumper, fresh, energised, and reducing the signs of fine lines and ageing.
By choosing mushrooms as its primary ingredient, Shruum has taken a conscious step towards, organic, cruelty-free and low environmental toxicity skincare.